| Autor: |
Jobber, David, Saunders, J., Mitchell, V. |
| Jazyk: |
angličtina |
| Rok vydání: |
2004 |
| Předmět: |
|
| Druh dokumentu: |
Článek |
| DOI: |
10.1016/S0148-2963(02)00280-1 |
| Popis: |
Increasing mail survey response using monetary incentives is a proven, but not always cost-effective, method in every population. This paper tackles the questions of whether it is worth using monetary incentives and the size of the inducement by testing a regression model of the impact of prepaid monetary incentives on response rates in consumer and organizational mail surveys. The results support their use and show that the inducement value makes a significant impact on the effect size. Importantly, no significant differences were found between consumer and organizational populations. |
| Databáze: |
Networked Digital Library of Theses & Dissertations |
| Externí odkaz: |
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