Optimal Advertising Pulsation Policies: A Dynamic Programming Approach

Autor:	Mesak, H. I., Zhang, H.
Zdroj:	The Journal of the Operational Research Society, 2001 Nov 01. 52(11), 1244-1255.
Databáze:	JSTOR Journals
Externí odkaz:	https://www.jstor.org/stable/822934 Zobrazit plný text záznamu Full text from SpringerLink