On the Impact of Initial Performance on the Effectiveness of Advertising Pulsation Policies
| Autor: | Mesak, H. I. |
|---|---|
| Zdroj: | The Journal of the Operational Research Society, 2002 Nov 01. 53(11), 1247-1255. |
| Databáze: | JSTOR Journals |
| Externí odkaz: |
|
| Autor: | Mesak, H. I. |
|---|---|
| Zdroj: | The Journal of the Operational Research Society, 2002 Nov 01. 53(11), 1247-1255. |
| Databáze: | JSTOR Journals |
| Externí odkaz: |
|
Full text from SpringerLink