Pennies for Your Thoughts : Costly Product Consideration and Purchase Quantity Thresholds

Autor:	Huang, Yufeng, Bronnenberg, Bart J.
Zdroj:	Marketing Science, 2018 Nov 01. 37(6), 1009-1028.
Databáze:	JSTOR Journals
Externí odkaz:	https://www.jstor.org/stable/48748485 Zobrazit plný text záznamu