Allowing Consumers to Bundle Themselves : The Profitability of Family Plans

Autor:	Desai, Preyas S., Purohit, Devavrat, Zhou, Bo
Zdroj:	Marketing Science, 2018 Nov 01. 37(6), 953-969.
Databáze:	JSTOR Journals
Externí odkaz:	https://www.jstor.org/stable/48748482 Zobrazit plný text záznamu