Personalization in Email Marketing : The Role of Noninformative Advertising Content

Autor:	Sahni, Navdeep S., Wheeler, S. Christian, Chintagunta, Pradeep
Zdroj:	Marketing Science, 2018 Mar 01. 37(2), 236-258.
Databáze:	JSTOR Journals
Externí odkaz:	https://www.jstor.org/stable/48748423 Zobrazit plný text záznamu