Pathways to Profits : The Impact of Marketing vs. Finance Skills on Business Performance

Autor:	Anderson, Stephen J., Chandy, Rajesh, Zia, Bilal
Zdroj:	Management Science, 2018 Dec 01. 64(12), 5559-5583.
Databáze:	JSTOR Journals
Externí odkaz:	https://www.jstor.org/stable/48748367 Zobrazit plný text záznamu