The Operational Advantages of Threshold Discounting Offers

Autor:	Marinesi, Simone, Girotra, Karan, Netessine, Serguei
Zdroj:	Management Science, 2018 Jun 01. 64(6), 2690-2708.
Databáze:	JSTOR Journals
Externí odkaz:	https://www.jstor.org/stable/48748158 Zobrazit plný text záznamu