Stimulating Online Reviews by Combining Financial Incentives and Social Norms

Autor:	Burtch, Gordon, Hong, Yili, Bapna, Ravi, Griskevicius, Vladas
Zdroj:	Management Science, 2018 May 01. 64(5), 2065-2082.
Databáze:	JSTOR Journals
Externí odkaz:	https://www.jstor.org/stable/48748124 Zobrazit plný text záznamu