Psychic distance and performance of MNCs during marketing crises

Autor:	Dinner, Isaac M, Kushwaha, Tarun, Steenkamp, Jan-Benedict E M
Zdroj:	Journal of International Business Studies, 2019 Apr 01. 50(3), 339-364.
Databáze:	JSTOR Journals
Externí odkaz:	https://www.jstor.org/stable/48703508 Zobrazit plný text záznamu Full text from SpringerLink