Big Data and Marketing Analytics in Gaming: Combining Empirical Models and Field Experimentation

Autor:	Nair, Harikesh S., Misra, Sanjog, Hornbuckle, William J., Mishra, Ranjan, Acharya, Anand
Zdroj:	Marketing Science, 2017 Sep 01. 36(5), 699-725.
Databáze:	JSTOR Journals
Externí odkaz:	https://www.jstor.org/stable/45158671 Zobrazit plný text záznamu