Measuring and Understanding Brand Value in a Dynamic Model of Brand Management

Autor:	Borkovsky, Ron N., Goldfarb, Avi, Haviv, Avery M., Moorthy, Sridhar
Zdroj:	Marketing Science, 2017 Jul 01. 36(4), 471-499.
Databáze:	JSTOR Journals
Externí odkaz:	https://www.jstor.org/stable/45158506 Zobrazit plný text záznamu