"Ten Million Readers Can't be Wrong!," or Can They? On the Role of Information About Adoption Stock in New Product Trial

Autor:	Morvinski, Coby, Amir, On, Muller, Eitan
Zdroj:	Marketing Science, 2017 Mar 01. 36(2), 290-300.
Databáze:	JSTOR Journals
Externí odkaz:	https://www.jstor.org/stable/45158488 Zobrazit plný text záznamu