Explicit versus implicit country stereotypes as predictors of product preferences: Insights from the stereotype content model

Autor:	Diamantopoulos, Adamantios, Florack, Arnd, Halkias, Georgios, Palcu, Johanna
Zdroj:	Journal of International Business Studies, 2017 Oct 01. 48(8), 1023-1036.
Databáze:	JSTOR Journals
Externí odkaz:	https://www.jstor.org/stable/45149387 Zobrazit plný text záznamu Full text from SpringerLink