Malleable conjoint partworths: How the breadth of response scales alters price sensitivity

Autor:	Chakravarti, Amitav, Grenville, Andrew, Morwitz, Vicki G., Tang, Jane, Ülkümen, Gülden
Zdroj:	Journal of Consumer Psychology, 2013 Oct 01. 23(4), 515-525.
Databáze:	JSTOR Journals
Externí odkaz:	https://www.jstor.org/stable/45105830 Zobrazit plný text záznamu