Sales and sincerity: The role of relational framing in word-of-mouth marketing
| Autor: | Tuk, Mirjam A., Verlegh, Peeter W.J., Smidts, Ale, Wigboldus, Daniel H.J. |
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| Zdroj: | Journal of Consumer Psychology, 2009 Jan 01. 19(1), 38-47. |
| Databáze: | JSTOR Journals |
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