Youth Audience Segmentation Strategies for Smoking-Prevention Mass Media Campaigns Based on Message Appeal
Autor: | Flynn, Brian S., Worden, John K., Bunn, Janice Yanushka, Dorwaldt, Anne L., Connolly, Scott W., Ashikaga, Takamaru |
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Zdroj: | Health Education & Behavior, 2007 Aug 01. 34(4), 578-593. |
Databáze: | JSTOR Journals |
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