Youth Audience Segmentation Strategies for Smoking-Prevention Mass Media Campaigns Based on Message Appeal

Autor: Flynn, Brian S., Worden, John K., Bunn, Janice Yanushka, Dorwaldt, Anne L., Connolly, Scott W., Ashikaga, Takamaru
Zdroj: Health Education & Behavior, 2007 Aug 01. 34(4), 578-593.
Databáze: JSTOR Journals