Cultivating admiration in brands: Warmth, competence, and landing in the "golden quadrant"

Autor:	Aaker, Jennifer L., Garbinsky, Emily N., Vohs, Kathleen D.
Zdroj:	Journal of Consumer Psychology, 2012 Apr 01. 22(2), 191-194.
Databáze:	JSTOR Journals
Externí odkaz:	https://www.jstor.org/stable/45046555 Zobrazit plný text záznamu Plný text