Political Management, Research and Development, and Advertising Capital in the Pharmaceutical Industry: A Good Prognosis?
| Autor: | Martin, Kelly D., Josephson, Brett W., Vadakkepatt, Gautham G., Johnson, Jean L. |
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| Zdroj: | Journal of Marketing, 2018 May 01. 82(3), 87-107. |
| Databáze: | JSTOR Journals |
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