What Happens Online Stays Online? Segment-Specific Online and Offline Effects of Banner Advertisements
| Autor: | LOBSCHAT, LARA, OSINGA, ERNST C., REINARTZ, WERNER J. |
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| Zdroj: | Journal of Marketing Research, 2017 Dec 01. 54(6), 901-913. |
| Databáze: | JSTOR Journals |
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