A New Method to Aid Copy Testing of Paid Search Text Advertisements
| Autor: | RUTZ, OLIVER J., SONNIER, GARRETT P., TRUSOV, MICHAEL |
|---|---|
| Zdroj: | Journal of Marketing Research, 2017 Dec 01. 54(6), 885-900. |
| Databáze: | JSTOR Journals |
| Externí odkaz: |
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| Autor: | RUTZ, OLIVER J., SONNIER, GARRETT P., TRUSOV, MICHAEL |
|---|---|
| Zdroj: | Journal of Marketing Research, 2017 Dec 01. 54(6), 885-900. |
| Databáze: | JSTOR Journals |
| Externí odkaz: |
|