Isolated Environmental Cues and Product Efficacy Penalties: The Color Green and Eco-labels

Autor:	Pancer, Ethan, McShane, Lindsay, Noseworthy, Theodore J.
Zdroj:	Journal of Business Ethics, 2017 Jun 01. 143(1), 159-177.
Databáze:	JSTOR Journals
Externí odkaz:	http://www.jstor.org/stable/44253104 Zobrazit plný text záznamu