THE ROLE OF INVOLVEMENT ON MILLENNIALS' MOBILE TECHNOLOGY BEHAVIORS: THE MODERATING IMPACT OF STATUS CONSUMPTION, INNOVATION, AND OPINION LEADERSHIP
| Autor: | Eastman, Jacqueline K., Iyer, Rajesh, Liao-Troth, Sara, Williams, Donnie F., Griffin, Mitch |
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| Zdroj: | Journal of Marketing Theory and Practice, 2014 Oct 01. 22(4), 455-470. |
| Databáze: | JSTOR Journals |
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