EXAMINING HOW SELF-REGULATION DETERMINES CHOICE-PROCESSING STRATEGIES AND MOTIVATIONS UNDERLYING ATTRACTION EFFECT
| Autor: | Besharat, Ali, Varki, Sajeev |
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| Zdroj: | Journal of Marketing Theory and Practice, 2014 Oct 01. 22(4), 421-435. |
| Databáze: | JSTOR Journals |
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