The Effectiveness of Customer Participation in New Product Development: A Meta-Analysis
| Autor: | Chang, Woojung, Taylor, Steven A. |
|---|---|
| Zdroj: | Journal of Marketing, 2016 Jan 01. 80(1), 47-64. |
| Databáze: | JSTOR Journals |
| Externí odkaz: |
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| Autor: | Chang, Woojung, Taylor, Steven A. |
|---|---|
| Zdroj: | Journal of Marketing, 2016 Jan 01. 80(1), 47-64. |
| Databáze: | JSTOR Journals |
| Externí odkaz: |
|