A Meta-Analysis of Electronic Word-of-Mouth Elasticity
| Autor: | You, Ya, Vadakkepatt, Gautham G., Joshi, Amit M. |
|---|---|
| Zdroj: | Journal of Marketing, 2015 Mar 01. 79(2), 19-39. |
| Databáze: | JSTOR Journals |
| Externí odkaz: |
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| Autor: | You, Ya, Vadakkepatt, Gautham G., Joshi, Amit M. |
|---|---|
| Zdroj: | Journal of Marketing, 2015 Mar 01. 79(2), 19-39. |
| Databáze: | JSTOR Journals |
| Externí odkaz: |
|