The Timing of Codevelopment Alliances in New Product Development Processes: Returns for Upstream and Downstream Partners
| Autor: | Fang, Eric Er, Lee, Jongkuk, Yang, Zhi |
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| Zdroj: | Journal of Marketing, 2015 Jan 01. 79(1), 64-82. |
| Databáze: | JSTOR Journals |
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