Leveraging Trends in Online Searches for Product Features in Market Response Modeling
| Autor: | Du, Rex Yuxing, Hu, Ye, Damangir, Sina |
|---|---|
| Zdroj: | Journal of Marketing, 2015 Jan 01. 79(1), 29-43. |
| Databáze: | JSTOR Journals |
| Externí odkaz: |
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| Autor: | Du, Rex Yuxing, Hu, Ye, Damangir, Sina |
|---|---|
| Zdroj: | Journal of Marketing, 2015 Jan 01. 79(1), 29-43. |
| Databáze: | JSTOR Journals |
| Externí odkaz: |
|