The Effects of Positive and Negative Online Customer Reviews: Do Brand Strength and Category Maturity Matter?
Autor: | Ho-Dac, Nga N., Carson, Stephen J., Moore, William L. |
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Zdroj: | Journal of Marketing, 2013 Nov 01. 77(6), 37-53. |
Databáze: | JSTOR Journals |
Externí odkaz: |