Path to Purchase: A Mutually Exciting Point Process Model for Online Advertising and Conversion
| Autor: | Xu, Lizhen, Duan, Jason A., Whinston, Andrew |
|---|---|
| Zdroj: | Management Science, 2014 Jun 01. 60(6), 1392-1412. |
| Databáze: | JSTOR Journals |
| Externí odkaz: |
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| Autor: | Xu, Lizhen, Duan, Jason A., Whinston, Andrew |
|---|---|
| Zdroj: | Management Science, 2014 Jun 01. 60(6), 1392-1412. |
| Databáze: | JSTOR Journals |
| Externí odkaz: |
|