Measuring the Informative and Persuasive Roles of Detailing on Prescribing Decisions
| Autor: | Ching, Andrew T., Ishihara, Masakazu |
|---|---|
| Zdroj: | Management Science, 2012 Jul 01. 58(7), 1374-1387. |
| Databáze: | JSTOR Journals |
| Externí odkaz: |
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| Autor: | Ching, Andrew T., Ishihara, Masakazu |
|---|---|
| Zdroj: | Management Science, 2012 Jul 01. 58(7), 1374-1387. |
| Databáze: | JSTOR Journals |
| Externí odkaz: |
|