A Live Baby or Your Money Back: The Marketing of In vitro Fertilization Procedures

Autor:	Schmittlein, David C., Morrison, Donald G.
Zdroj:	Management Science, 2003 Dec 01. 49(12), 1617-1635.
Databáze:	JSTOR Journals
Externí odkaz:	https://www.jstor.org/stable/4133974 Zobrazit plný text záznamu