INTERNATIONALIZING SALES RESEARCH: CURRENT STATUS, OPPORTUNITIES, AND CHALLENGES

Autor: Panagopoulos, Nikolaos G., Lee, Nick, Pullins, Ellen Bolman, Avlonitis, George J., Brassier, Pascal, Guenzi, Paolo, Humenberger, Anna, Kwiatek, Piotr, Loe, Terry W., Oksanen-Ylikoski, Elina, Peterson, Robert M., Rogers, Beth, Weilbaker, Dan C.
Zdroj: The Journal of Personal Selling and Sales Management, 2011 Jul 01. 31(3), 219-242.
Databáze: JSTOR Journals