Modeling the Clickstream: Implications for Web-Based Advertising Efforts

Autor:	Chatterjee, Patrali, Hoffman, Donna L., Novak, Thomas P.
Zdroj:	Marketing Science, 2003 Oct 01. 22(4), 520-541.
Databáze:	JSTOR Journals
Externí odkaz:	https://www.jstor.org/stable/4129736 Zobrazit plný text záznamu