Creating Win-Win Trade Promotions: Theory and Empirical Analysis of Scan-Back Trade Deals
| Autor: | Drèze, Xavier, Bell, David R. |
|---|---|
| Zdroj: | Marketing Science, 2003 Jan 01. 22(1), 16-39. |
| Databáze: | JSTOR Journals |
| Externí odkaz: |
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| Autor: | Drèze, Xavier, Bell, David R. |
|---|---|
| Zdroj: | Marketing Science, 2003 Jan 01. 22(1), 16-39. |
| Databáze: | JSTOR Journals |
| Externí odkaz: |
|