Balancing Risk and Return in a Customer Portfolio
| Autor: | Tarasi, Crina O., Bolton, Ruth N., Hutt, Michael D., Walker, Beth A. |
|---|---|
| Zdroj: | Journal of Marketing, 2011 May 01. 75(3), 1-17. |
| Databáze: | JSTOR Journals |
| Externí odkaz: |
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| Autor: | Tarasi, Crina O., Bolton, Ruth N., Hutt, Michael D., Walker, Beth A. |
|---|---|
| Zdroj: | Journal of Marketing, 2011 May 01. 75(3), 1-17. |
| Databáze: | JSTOR Journals |
| Externí odkaz: |
|