How behavioral decision research can enhance consumer welfare: From freedom of choice to paternalistic intervention

Autor:	Ratner, Rebecca K., Soman, Dilip, Zauberman, Gal, Ariely, Dan, Carmon, Ziv, Keller, Punam A., Kim, B. Kyu, Lin, Fern, Malkoc, Selin, Small, Deborah A., Wertenbroch, Klaus
Zdroj:	Marketing Letters, 2008 Dec 01. 19(3/4), 383-397.
Databáze:	JSTOR Journals
Externí odkaz:	https://www.jstor.org/stable/41217928 Zobrazit plný text záznamu