Sales force modeling: State of the field and research agenda

Autor:	Mantrala, Murali K., Albers, Sönke, Caldieraro, Fabio, Jensen, Ove, Joseph, Kissan, Krafft, Manfred, Narasimhan, Chakravarthi, Gopalakrishna, Srinath, Zoltners, Andris, Lal, Rajiv, Lodish, Leonard
Zdroj:	Marketing Letters, 2010 Sep 01. 21(3), 255-272.
Databáze:	JSTOR Journals
Externí odkaz:	https://www.jstor.org/stable/40959645 Zobrazit plný text záznamu