The embedded sales force: Connecting buying and selling organizations

Autor: Bradford, Kevin, Brown, Steven, Ganesan, Shankar, Hunter, Gary, Onyemah, Vincent, Palmatier, Robert, Rouziès, Dominique, Spiro, Rosann, Sujan, Harish, Weitz, Barton
Zdroj: Marketing Letters, 2010 Sep 01. 21(3), 239-253.
Databáze: JSTOR Journals