Transaction costs, opportunism, and governance: Contextual considerations and future research opportunities

Autor: Rindfleisch, Arie, Antia, Kersi, Bercovitz, Janet, Brown, James R., Cannon, Joseph, Carson, Stephen J., Ghosh, Mrinal, Helper, Susan, Robertson, Diana C., Wathne, Kenneth H.
Zdroj: Marketing Letters, 2010 Sep 01. 21(3), 211-222.
Databáze: JSTOR Journals