The Effects of Corporate Social Responsibility on Brand Performance: The Mediating Effect of Industrial Brand Equity and Corporate Reputation

Autor:	Lai, Chi-Shiun, Chiu, Chih-Jen, Yang, Chin-Fang, Pai, Da-Chang
Zdroj:	Journal of Business Ethics, 2010 Sep 01. 95(3), 457-469.
Databáze:	JSTOR Journals
Externí odkaz:	https://www.jstor.org/stable/40785194 Zobrazit plný text záznamu