Impact of Customer Orientation, Inducements and Ethics on Loyalty to the Firm: Customers' Perspective
| Autor: | Valenzuela, Leslier M., Mulki, Jay P., Jaramillo, Jorge Fernando |
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| Zdroj: | Journal of Business Ethics, 2010 May 01. 93(2), 277-291. |
| Databáze: | JSTOR Journals |
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