Single Source Supply versus Multiple Source Supply: A Study into the Relationship between Satisfaction and Propensity to Stay within a Service Setting

Autor:	Rutherford, Brian N., Boles, James S., Barksdale,, Hiram C., Johnson, Julie T.
Zdroj:	The Journal of Personal Selling and Sales Management, 2006 Oct 01. 26(4), 371-379.
Databáze:	JSTOR Journals
Externí odkaz:	https://www.jstor.org/stable/40472083 Zobrazit plný text záznamu