The Effect of Package Shape on Apparent Volume: An Exploratory Study with Implications for Package Design
| Autor: | Garber,, Lawrence L., Hyatt, Eva M., Boya, Ünal Ö. |
|---|---|
| Zdroj: | Journal of Marketing Theory and Practice, 2009 Jul 01. 17(3), 215-234. |
| Databáze: | JSTOR Journals |
| Externí odkaz: |
|