Non-Profit Organization and Membership Motivation: An Exploration in the Museum Industry

Autor:	Paswan, Audhesh K., Troy, Lisa C.
Zdroj:	Journal of Marketing Theory and Practice, 2004 Apr 01. 12(2), 1-15.
Databáze:	JSTOR Journals
Externí odkaz:	https://www.jstor.org/stable/40470133 Zobrazit plný text záznamu