A Balance Theory Perspective of Triadic Supply Chain Relationships
Autor: | Phillips, Joan M., Liu, Ben S., Costello, Thomas G. |
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Zdroj: | Journal of Marketing Theory and Practice, 1998 Oct 01. 6(4), 78-91. |
Databáze: | JSTOR Journals |
Externí odkaz: |
Autor: | Phillips, Joan M., Liu, Ben S., Costello, Thomas G. |
---|---|
Zdroj: | Journal of Marketing Theory and Practice, 1998 Oct 01. 6(4), 78-91. |
Databáze: | JSTOR Journals |
Externí odkaz: |