Version 6.0.1, Anyone? An Investigation of Consumer Software Upgrading Behavior
| Autor: | Bhat, Subodh, Burkhard, Richard, O'Donnell, Kathleen A., Wardlow, Daniel L. |
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| Zdroj: | Journal of Marketing Theory and Practice, 1998 Apr 01. 6(2), 87-96. |
| Databáze: | JSTOR Journals |
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