Marketing Mix Simulation Modeling Approach by Product Class: A Consumer Specialty Goods Case Study
| Autor: | Lackman, Conway L. |
|---|---|
| Zdroj: | Journal of Marketing Theory and Practice, 1995 Oct 01. 3(4), 118-126. |
| Databáze: | JSTOR Journals |
| Externí odkaz: |
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| Autor: | Lackman, Conway L. |
|---|---|
| Zdroj: | Journal of Marketing Theory and Practice, 1995 Oct 01. 3(4), 118-126. |
| Databáze: | JSTOR Journals |
| Externí odkaz: |
|