Relationship Management: Strategic Marketing's Next Source of Competitive Advantage

Autor:	Stone, Robert N., Mason, J. Barry
Zdroj:	Journal of Marketing Theory and Practice, 1997 Apr 01. 5(2), 8-19.
Databáze:	JSTOR Journals
Externí odkaz:	https://www.jstor.org/stable/40428314 Zobrazit plný text záznamu