Corporate Brands and Social Brands: Co-Branding GM-Free and UK Supermarkets

Autor:	Leitch, Shirley, Davenport, Sally
Zdroj:	International Studies of Management & Organization, 2007 Dec 01. 37(4), 45-63.
Databáze:	JSTOR Journals
Externí odkaz:	https://www.jstor.org/stable/40397713 Zobrazit plný text záznamu